Brand Ambassador - Hampshire

"Hi, my name is Joanne.  I recently joined the Blue Chip team by becoming a Brand Ambassador for them in Hampshire.

Although a pony mad teenager & competed at various Pony Club activites in my teenage years, a number of riding accidents when I was 17, put me off equines for a long time & it has taken me a lot of courage to get back into the equine world, this was helped by the fact a donkey was included in the  contents of a house purchased, subsequently I have bred, shown in hand & driven donkeys at various shows around the county, even competing a pair at an Indoor Driving Trials event.

As you can see from the photo my equine area is carriage driving, something which I started around 5 years ago & I have also broken my own donkeys to drive.  I do also drive ponies when I get the opportunity to.

My career has been varied from working in an International family business, marketing & sales with major motor manufacturers to more recently a university lecturer teaching marketing and customer service. In 2015 I took the decision to change my career & have embarked on various equine qualifications including my UKCC L1 (Equine Riding_ - completed June 15, and im currently going through the training for my UKCC L2 Equestrian Riding, the aim being to be a Freelance Instructor in  riding & the basics of carriage driving.

I also have 2 equine business’, firstly Take The Reins (www.take-the-reins.co.uk) which supplies everything related to carriage driving, including being a leading stockist of the Zilco (well known Australian Carriage driving brand).  My second business is Donkey Training (www.donkeytraining.co.uk) offering donkey & small pony training from the basics to driven dressage and cones driving.

My passion is marketing, especially the branding of products, including dealing with customer perceptions of a brand and how it can enhance the output from their horse, pony or donkey depending on what the aspirations are of its owner."