Where it all began..

Blue Chip Feed Limited was founded in 1996 by Clare Blaskey, and was named after her horse, Blue Chip. Having had horses all her life and whilst working  for another feed company, Clare knew there had to be a better way of feeding horses and ponies.

This was both veterinary science and the realization of the importance of nutrition in the human athlete had greatly evolved. Feed Balancers were a totally new concept.

Much research had gone on in the USA into the effectiveness of Prebiotics and Probiotics in a variety of animals, and in Kentucky the research had included the horse.

Clare contacted a company that was at the forefront of this research, and they sent someone to see her to explain their product and the amazing beneficial effects it could have on horse’s health. In addition they had also developed organic, chelated minerals.

These natural minerals are attached to a protein and this makes them more easily absorbed and therefore utilized better by the horse. These cutting edge innovations came at a great cost, and everyone told her it would be impossible to sell a sack of feed for over £35. But what the larger feed companies had failed to realize was how cost effective to the horse owner using a feed balancer could be.

Due to this research, all of our balancers have:

Digestive Supplement

Combining a high concentration of probiotic with nucleotides. Proven to increase forage digestibility by up to 100% by a study conducted by Hartpury College.


A complete respiratory supplement with antioxidants, menthol, eucalyptus and garlic to soothe the airways and maintain lung health and integrity.


Magnesium is included to keep horses and ponies calm and stress free. In addition the digestive supplement will settle the digestive system ensuring horses feel comfortable and relaxed.


A complete hoof supplement with biotin, methionine, lysine, organic zinc and organic copper for the formation of strong, pliable, good quality hooves.


Selenium, Vitamin C and Vitamin E to aid the ‘mopping up’ of free radicals and promote a healthy immune system. Blue Chip uses naturally sourced, fruit derived Vitamin E, which is 4-6 times more bioavailable than the Vitamin E found in most feed products.


As well as forming a key part of the double-action digestive supplement, nucleotides are essential building blocks of DNA and RNA and are therefore essential to every cell in the body. Nucleotides help support immunity, stamina, cell replication and repair of cell damage.

A Complete vitamin, mineral and nutrient package

This ensures the correct functioning of the metabolic system, central nervous system, immune system, proper growth rates, bone strength and joint health. Blue Chip uses organic/chelated minerals to ensure optimum absorption and effectiveness.


Our Motivation

Feed balancers and supplements are our passion but we never stick to the tried and tested. We are always looking to bring something new to the market place.

Ultimately, we want to deliver products that will really make a difference to horses and ponies, helping them to live longer, healthier and active lives.

We are therefore proud to be the most trusted & recognised Equine Supplement Brand in the UK.

Ethical Accreditation

Our company has ethical accreditation from The Ethical Company Organisation. We care about animal welfare, the environment and the community.

This means we are the in the top 33% of ethically ranked companies in our sector, due to our good ethical standards.

The Team

Blue Chip is a very small company, but everyone is very good at multitasking.  Although we are few in number we work together to make sure that all of our customers receive the best nutritional advice whenever they require it.

We also spend a lot of our time working alongside our sponsored riders scheme. Our Blue Chip Team features a selection of riders who are advocates of our range and they share their achievements, ambitions and tips.

All of our team are horse riders and passionate about equine nutrition.  We work to create articles on our website for you to read and better understand how to care for your horse.

We’re always happy to speak to our customers and eager to know how your horses and ponies are doing. You can call us on +44 (0)114 266 6200 or email info@bluechipfeed.com.

Clare Blaskey


Sarah Elder

Office Manager (Maternity Cover)

Molly McSheehy

Marketing and Sales Administrator

Nathaniel Potts

Managing Director

Jess Dunford

Social Media & PR Coordinator